How to hide Ubuntu Pro updates

I have noticed that Software Updater now contains dimmed out Ubuntu Pro security updates.
It is rather annoying that these updates are displayed every time I run the Software Updater.
Is there a way to hide these updates? Maybe it it a good thing to enable Ubuntu Pro but I don’t like to be forced into it (like it was Microsoft).

Long reddit thread here Reddit - Dive into anything

Basically it is here to stay

Ok. Thanx. I see now way to hide it.
I am also running Zorin 16.3 in VirtualBox but I have not noticed anything similar there which is a bit strange.