IMHO, emerging products such as UB should define their target audience and their competition and a strategy for both.
- Ditro Hoppers – these are the folks that have used linux for a while and are shopping for something new.
- New to Linux – Coming from Windows, Chromebook, or Apple products.
I would select xubuntu, and Elementary. With xubuntu, folks that are looking for a step up to a clean modern interface. With Elementary, folks that don’t like the rigid desktop and need desktop icons and folders.
Using Distrowatch.com for the last 30 days, the key download ranks are:
Ubuntu Mate 32
Ubuntu Budgie 48
Ubuntu Studio 54
So, how do we spread the word and get more people to try UB?
I would like to talk about “curb appeal”, a reference to the U.S housing market and drive-by buyers. How the for-sale home looks from the curb can make or break the selling of a home or at least draw then in for a walk through. The same goes for Linux distributions.
I have always been surprised at how drab and basic the *ubuntu distribution are in terms of curb appeal. The default desktop background are all so basic and unattractive. I have never understood this, perhaps it’s a requirement of being part of the ubuntu distribution world?
Anyway, if I compare UB to Elementary it’s obvious that Elementary more curb appeal – great desktop background and application dock at the bottom. UB has the ability to be just as attractive out-of-the-box as Elementary plus we have desktop icons and folders.
So, my questions are: Why not use one of the more attractive backgrounds for the liveCD and initial install? Second, having the application dock on the left makes no sense to me. Are we trying to mimic gnome? Be bold, put the app desktop on the bottom and use the transparent Theme as opposed to the Gtk+.
I am sure your already trying to get as much exposure as possible for UB in the trade rags, blogs, etc. However, IMHO, without a marketing strategy there is nothing to draw them in for a first look. I would position UB and an upgrade for Elementary users and go head to head with them. It will draw attention and any publicity is good publicity.
Hope I have not offended.